The cannabis industry is abuzz with activity, now more than ever with marijuana businesses being treated as an essential service and sector amid the global health crisis plaguing the world. Given the situation on the ground, connecting with like-minded people and building a social network can be challenging, especially in the times before when cannabis culture is heavily influenced by gatherings and the like.
Thankfully, the digital age has given individuals and businesses alike the opportunity to bring their ideas towards a digital scale. After all, at a time when technology reigns supreme, it cannot be denied that people love connecting with other like-minded individuals online, even from those across the world. In many ways, this has paved the way for the creation of a cannabis business social network.
The Internet truly has made a number of social cannabis social networks available for cannabis enthusiasts and connoisseurs to connect with one another. Most of these also give businesses in the industry the platform to let their ventures and brands be known.
Navigating the various social networks, however, still pose difficulties for companies to market and promote their products and services online, what with the numerous restrictions in place from various tech firms and advertising regulators.
Importance of Cannabis Business Social Network in the Digital Age
One of the most essential reasons for building and having a social network for cannabis businesses is no other than to let your company and brand be known on a much wider scale. This, after all, allows customers and target audiences to be in the know about what your marijuana business has to offer and how they can benefit from it.
Apart from this, building a social presence and network in this digital age allows business owners to raise awareness and educate their consumers about what’s happening in the industry. With various changes occurring not only in the United States and in different parts of the world, more cannabis users are interested in learning more about the changing policies and landscape.
Keeping people posted about updates and the current events in the marijuana sector is something that greatly builds on the interest surrounding the industry. Through sharing relevant information, you can create buzz and discussion, and hopefully, help effect change with the help of your followers.
Ways to Build a Cannabis Network
With the nature of mainstream marketing and the need for legality to take center stage, traditional marijuana marketing may not be applicable for cannabis companies. Thankfully, global platforms are slowly becoming more open to alternative ways of advertising.
For those who wish to build engagement and fortify their connections in the industry, the need to turn to more creative outlets to reach out to target audiences and sell products is definitely in the mix. Besides this, however, below are more specific ways on how to achieve this.
-
Create a Dedicated Online Space
A website is an extension of one’s brick-and-mortar establishment, but on a digital scale where it can reach a hundred- or even a thousandfold. With more people looking up marijuana-related searches and finding their answers on the Internet, a dedicated resource would be a more welcome addition.
For cannabis companies, having a website would be a great space for selling not only cannabis and other related products in the market, but also putting up cannabis SEO content that could draw in people as these give answers to their queries.
-
Double Down on SEO
Search engine optimization will drive better traffic to cannabis companies and their respective websites, provided, of course, these firms leverage the right keywords to their advantage. By using the high-converting keywords, companies can improve and optimize the content found on their website, and by extension, drive in more conversions and sales in the long run.
These keywords in question are made to optimize your content. This means that it can boost search results and rankings on the Internet. Coupled with quality content, the right keywords can increase organic conversions.
Churning out content about any topic surrounding cannabis is not enough, what with the market being saturated with cannabis-related content as it is. In posting marijuana SEO content, the goal today is to listen to your target audience, and by extension, post about the topics they care about and doing so in an educational and informative way.
State laws and policies, as well as the overall cannabis landscape, change every so often. By imparting knowledge regarding topics your audience is interested in, brands and companies in the industry that seek to give answers to these have already won half the battle.
Publishing educational and informative content on various social networking platforms is one of the most effective ways of cannabis marketing. This puts out evergreen and unique content while employing search engine optimized keywords, allowing brands and companies to hit two birds with one stone.
-
Write Guest Posts
Search engine optimization does not have to be limited solely to cannabis companies and websites alone. As a matter of fact, writing guest posts and partnering with other websites is also one of the marijuana marketing approaches to help audiences be exposed to your products, services, and offerings.
Moreover, these guests posts help build your customers’ trust as they also gain more awareness of your brand and company, with the potential of driving in sales and conversions in its wake.
Since writing guests posts have the aim of reaching more people and fostering trust, partnering and choosing to work with well-known websites and publications will work in your favor. This will allow you to build your position in the industry as you team up with a reputable source that is already credible and notable for their work.
This method, though no trade secret, will help companies strengthen their cannabis backlinks and profiles, as well as improve their leads and traffic. Popular websites can help in this regard, given that they have more customers compared to brands and firms that are just starting out in the industry.
To leverage this cannabis business social network, marijuana firms will do well to approach sites that allow guest posting. They can look to the community to see websites and publications that support like-minded endeavors or that belong in the same business.
-
Get Social
The next logical step would be to utilize all social media platforms and websites available as much as possible. These include Facebook, Instagram, and even Twitter, all three of which are still very much present in today’s digital world. To start slowly, however, cannabis companies can start out slowly and build their channel and network one platform at a time.
Facebook still does not allow marijuana-related content to be advertised on its platform. It does, however, allow for informative and educational content surrounding the drug. Some of the content that works well on this platform are linked content where cannabis backlinks can be included, as well as company reviews.
Instagram, on the other hand, has no shortage of stunning visuals no matter where you go. One can even argue that this is the most prevalent platform when it comes to engagement. Not only does it allow for beautiful photos to be displayed and capture the attention of many people, but it can also be equipped with an accompanying caption that uses marijuana SEO with its hashtags and the like.
IG is a great place to showcase a cannabis company’s visual identity. After all, individuals consume with their eyes first and with their minds second. By leveraging creative takes and photographs, together with search engine optimization, dispensary culture and your content will reach more like-minded people than ever.
For brands and companies who wish to try out social media platforms to further their reach and engagement, posting using keywords, hashtags, and linking content in the bio would be optimal. Of course, taking the time to respond and direct consumers regarding their concerns would also help make online conversions and revenues, especially as it can be seen as good customer service.
-
Collaborate with Ad Networks
Businesses who wish to enter the field and make a larger network often choose to employ the service of a cannabis marketing agency to help grow their visibility online and enhance their social media engagement.
With the advertising and marketing landscape a tricky one to navigate and manage, allowing a professional team to handle your business’ social network can result in a successful run in the industry and SEO campaigns. They can not only optimize websites and content, but also make this move towards social media sites such as Facebook and Instagram to get users the reach they need.
The Bottom Line
Growing a cannabis business social network can be quite challenging for those who want to permeate the market. Armed with the right approach, however, and leveraging effective cannabis SEO strategies, brands and companies alike can make their desired networks flourish.
Through these best practices being set in motion, firms within the marijuana industry can stay well ahead of their competition while also building stronger relationships not just with their target audience, but also with their fellowmen. In time, marijuana marketing methods will make big payoffs and boost conversions over time.