The cannabis industry is rising at rapid speeds, particularly in states where weed is legal. One of the most pressing matters for cannabis business owners today is getting their share of the market and sales in this highly competitive sector. So, consider this: What steps can you take to set your cannabis business apart from all the shops in the area?
You should consider reinforcing your social media strategy. Social media is a great platform for marketing your brand and promoting your products. You probably have a social media account – more than one, even. The thing is, almost everyone has access to social media. The tremendous accessibility and presence of these platforms can be harnessed to the advantage of your business.
You need to remember that even if you have a lot of Instagram followers, that does not guarantee that they will visit your business. Here are some suggestions for improving your social media platforms and increasing your visibility.
Importance of a Cannabis Business Social Network
Social networking is a fantastic method to get the word out about your products. Establishing and expanding a network composed of your target market makes it much easier to reach them. Remember that your audience is all connected.
For example, a follower who is a working millennial is bound to have friends within the same age group. When they share your content to their news feed, these friends are bound to see the post. As a result, the number of prospective consumers grows exponentially.
Social media websites such as Instagram, Facebook, and Twitter have been proven to be formidable forces in digital marketing. All types of celebrities, influencers, and marketers use it. It is the ideal option if you want your offerings to be viewed by a large number of users of all kinds.
It features some of the best marketing tools such as image, as well as short and long video upload. Tagging is also a valuable tool for marketers. Another significant benefit of using these platforms is that they may be employed for both commercial and personal purposes.
How to Expand Your Cannabis Business Social Network
You can use cannabis social networks to build your business in a variety of ways. However, you need to employ the right techniques and use the right strategies in order to achieve your goals. Here are some of the best tips that can make your social media presence thrive.
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Make Sure to Attend Events in the Cannabis Industry
The marijuana sector has been flourishing well before being legal in a number of states. A lot of cannabis groups have been formed over the years, many with the goal of spreading information, advocating for the plant, and organizing events for members of the community including companies and consumers.
April 20th, commonly known as 4/20, is one of the most popular dates in the cannabis community. Organizations plan events around this time of year, however, you will various seminars, exhibitions, contests, and conferences across the country all year round. Marijuana supporters gather to honor the plant and culture during these events.
Take these as an opportunity to expand your network. Such events offer a chance to meet other entrepreneurs in the sector, interact with leaders in the industry, and introduce your products to them. The best part is these people also have social media accounts. You get plus points in the marijuana marketing department if they like your networking chops and products because they might tell their followers about you.
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Increase Your Activity in Social Media Platforms
There are a lot of things you can do to elevate your social media presence. However, the likelihood of your target market finding and engaging with you on social platforms would be slim if you keep your feed stagnant.
You need to keep your feed moving if you want to attract more followers. Remember, even you would hesitate to follow an account with the latest posts dating a few months back. Inactivity would be one of the enemies of your social media efforts.
So, the first thing you should do after opening a social account is post content. You want to make sure that you have a number of ideas in line for regular posting. Uploading photographs of your goods with a short overview of what they are and why customers should buy them is one of the most common techniques.
Customers will be more likely to try new items as a result of this, which will help you expand your client base. Creating surveys on the website to see what kinds of items people are interested in to help develop your cannabis company social network.
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Generate Worthwhile Content to Share on Social Media
Now, you should realize that promoting your products cannot be the only thing that customers find on your feed. You want to keep them stimulated to encourage engagement. Creating valuable content is a great way to get more content for your social media. Share videos and articles you created yourself and posted on your website, then ask what your followers think as a way to generate engagement.
The best thing is it does not only benefit your social media but helps your website. This can direct traffic from your socials to your website, which can boost your site authority. Plus, you are giving your followers a way to browse your catalog of products.
The most important aspect of this is it can also serve as your marijuana SEO, or search engine optimization activity. SEO is the process of using different techniques to improve your search engine rankings. Google, one of the most popular search engines in the world, considers traffic, trustworthiness, and relevance when choosing sites and pages to return when users make queries.
You can also reach out to high authority websites to see if they are open to posting your content on their site with cannabis backlinks to your site. This serves as a referral from a trusted and popular website encouraging their visitors to visit yours.
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Use Hashtags to Increase Online Visibility
Hashtags are no longer an aspect of social media that serves as a merely cool feature. It has become a powerful way to get in touch with your target market. You may use hashtags to improve the number of people who view your posts.
Hashtags, which are now used to improve exposure across multiple platforms, have become an essential element of social media marketing. You want to make sure that you give them what they want with the right hashtags. People interact with hashtagged material more than non-hashtagged content, thus it is critical to employ them for contact objectives.
They also let you organize information and content so that users can easily find what they are looking for. The key is looking for the most popular hashtags and posting relevant content containing them. Your visibility increases once your target market clicks on the tag in the trending list.
Aside from hashtags, you should also take advantage of geotagging. Geotags let you mark the location of a post. For example, if you are in New York, you need to geotag your posts to the state to ensure that those browsing that geotags will be able to find your posts.
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Join Various Cannabis-Centric Communities
Other than typical social media platforms, you can also sign up in various online communities. These are typically in the form of forums and directories. Some of the best examples are Grasscity, WeedLife, Weedable, and Bud Hubz.
Marijuana patients and enthusiasts gravitate toward these websites because they serve as safe spaces for consumers and businesses. These come in many forms. There are full-on social media platforms that let you post temporary stories, photos, videos, and texts.
You will also find others that cater to businesses only. These help entrepreneurs like you connect with others, especially those who provide services you may need. It can also serve as a way of finding investors. These typically come in the form of directories, which can definitely boost your cannabis marketing.
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Work with Different Cannabis Influencers Who Align with Your Brand
Social media is the place to be if you want to influence others to use a service or buy a product. Influencers can be a great way to spread your message and reach more people. These people have established a following, which you can tap into if you decide to work with them.
The challenge here is that you need to look for an influencer with a brand that aligns with yours. You should also remember that it comes with a cost. You can offer a referral or affiliate program to compensate your marketer.
In the process, your earnings will come in the form of sales thanks to the promotion of your brand by your influencer.
Final Thoughts
Social media marketing, combined with techniques like cannabis SEO and influencer marketing, can have a huge impact on your business. These tips can help boost your social platforms, bringing you closer to your goals. If you want professional help, you should consider working with a cannabis marketing agency.